STUDIOS
LONDON-BASED CREATIVE STUDIO
Frustrated by the lack of authentic, credible voices in the sneaker community, Magdi Fernandes and Carlos Dwyer founded Archive DNA: a one-stop shop for all things related to the history of sportswear. The A-DNA network’s fabric is made up of market-leading experts and passionate enthusiasts alike, who not only delve into sneaker history but also create excitement for the future of the industry.
WHO WE ARE
The A-DNA team have spent the last 25 years searching the globe to accumulate a substantial collection of deadstock vintage products from the 90s to mid-2000s, with the goal of imparting knowledge on each item’s important history in the truest and most authentic manner possible.
SERVICES
With a prominent and successful Instagram page and a strong relationship with the global sneaker community, A-DNA continues to grow.
We’ve established partnerships with Nike branches SNKRS, NBHD, Basketball and Jordan; we provide consultancy services to the brand’s various divisions on the best and most authentic ways to bring historic products back to market through consumer insights and focus groups. We also deliver content creation and storytelling on specific products to bring validation for the community to adopt.
Global pop-ups: London, Dubai, Milan, Amsterdam, Berlin and Kingston (Jamaica).Content creation and talent management for start- up sneaker concepts and stores.
PREVIOUS
PROJECTS
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PREVIOUS PROJECTS 〰️
NIKE SNKRS STYLE - FULL PRODUCTION
NIKE SNKRS -
INSIDE THE VAULT - FULL PRODUCTION
FULL CONTENT PRODUCTION
RETAIL DESIGN
CONSULTANCY
PHOTOGRAPHY
CONSUMER INSIGHTS
FOCUS GROUPS
VIDEOGRAPHY
EXHIBITION CURATION
PRODUCT SOURCING
STYLING
AUTHENTIC STORYTELLING
TALENT MANAGEMENT
GRAPHIC DESIGN
3D MODELLING
MARKETING
BRAND DEVELOPMENT
COCA COLA - OLYMPIC CAMPAIGN - MARK RONSON AND KATY B
OFFICIAL PHOTOGRAPHERS
NIKE X SIZE? 10 YEAR ANNIVERSARY
FULL PRODUCTION
FOOTLOCKER / HOUSE OF HOOPS
RETAIL GRAPHIC DESIGN AND PHOTOGRAPHY
NIKE SNEAKERBALL - MADRID
EXHIBITION CURATION / PRODUCT SOURCING / TALENT MANAGEMENT
NIKE SNEAKERBALL - MADRID
BASKETBALL EVENT MANAGEMENT
STOCK X - ARCHIVE DNA EXHIBITION
A-DNA Nike Air Max Day -
Full production.
---- SEE MORE WORKTALENT
MANAGEMENT
TALENT MANAGEMENT
The future of any industry comes from the next generation. A-DNA, with its decades of experience and knowledge, is committed to help and guide talent to allow them to do what they do best, while we take care of the things they shouldn't need to.
We manage models, artists, DJs, and even basketball players.
Lorenzo Federici, Lorenz.OG is one of the leading sneaker designers of our generation. He has created incredible work for clients like, Drake, DJ Clark Kent, Joe La Puma, and Jorja Smith.
COMING SOON…
IN THE ARCHIVE - PODCAST
ARCHIVE DNA CLOTHING LINE
PHYISCAL STORE / MUSEUM
The future of our brand never stops. Our legacy has gained global recognition and we plan on serving the community for years to come.